Jig
    ValueJig
    jig (noun):

    A custom-made device that guides production equipment ensuring precision and reliability in a process.

    Our Mission

    Help buyers and owners of $1–20M businesses get a defensible value estimate and risk profile in minutes, not months.

    To give people buying or selling $1–20M businesses a clear, research-backed view of what a company is worth and why, through a guided valuation platform and plain-English AI assistant, so they can assess operations, value the business, and act with confidence.

    Our Vision

    Make lower-middle-market deals as transparent and data-driven as public markets.

    A world where every lower-middle-market deal is fair, transparent, and data-driven because buyers and sellers share the same trusted, AI-powered view of value and risk.

    Why JIG

    Built on Real-World Experience

    Calibrated by professionals who've sourced and closed deals this size

    Built on SOC 2 Infrastructure

    Your data is hosted on enterprise-grade, SOC 2 certified platforms

    AI-Powered Precision

    Fine-tuned by experienced professionals who've worked on real deals, not rule-of-thumb formulas

    Built by Operators

    Private equity operator with years of experience sourcing & evaluating SMBs

    How JIG Works

    Turning messy private-company data into a valuation range you can actually use

    JIG does one thing: helps owners and buyers of lower-middle-market businesses figure out what a company might be worth — quickly, transparently, and without a months-long process.

    Here's exactly how we do it.

    1

    Normalize the Earnings

    Most private-company financials aren't "valuation ready." Owners run personal expenses through the business. One-time costs muddy the picture. The books tell a story, but not the story a buyer cares about.

    We start by getting to a clean EBITDA number:

    What we look at:

    • Revenue and EBITDA (or net income if that's what you have)
    • Recent growth trends
    • Margin profile
    • CAPEX and working capital requirements

    Common add-backs we apply:

    • One-time or non-recurring expenses
    • Owner compensation above market rate
    • Non-operating income and expenses
    • Personal stuff running through the P&L
    We're not claiming this is perfect. But it gets you much closer to the economic earnings a professional buyer would model — which is the number that actually matters.
    2

    Map to a Market Bucket

    Next, JIG places your company into a set of peer buckets based on:

    Size band

    Revenue and enterprise value range. A $2M EBITDA company trades differently than a $500K one.

    Industry

    Manufacturing, business services, healthcare, distribution, tech — each has its own baseline multiple range.

    Business model

    • Recurring vs. transactional revenue
    • Asset-heavy vs. asset-light
    • Cyclical vs. defensive

    Each bucket has a baseline TEV/EBITDA band — ranges that reflect how similar private companies have actually traded, based on public sources, anonymized user data, and aggregated M&A benchmarks.

    A note on data: We don't reuse or resell any third-party dataset. We convert outside information into JIG's own rule-of-thumb ranges. The underlying sources stay separate.
    3

    Adjust for Your Specific Situation

    A baseline multiple is just a starting point. What actually moves the needle? The same stuff buyers and PE firms obsess over:

    Financial Quality

    • Above-average growth and margins
    • Revenue volatility
    • Customer concentration
    • Supplier concentration

    Revenue Quality

    • Recurring contracts vs. project work
    • Churn and retention
    • End-market diversification

    Operational Risk

    • Management team depth
    • Owner dependence
    • Systems and processes
    • Scalability

    Capital & Deal Dynamics

    • Ongoing capex needs
    • Working capital drag
    • Platform vs. add-on positioning
    • Current lending environment

    Each factor nudges the baseline multiple up or down. We're deliberately conservative — most adjustments are fractions of a turn, not full reratings. That's how real buyers think.

    4

    Output: A Range, Not a Magic Number

    JIG gives you a base case enterprise value range with context on what's helping or hurting — things like customer concentration, owner dependence, growth trajectory, and how your margins stack up against the market.

    We show ranges on purpose. Private market pricing is negotiated, noisy, and situational. Ranges reflect how deals actually get done.

    Data Sources & Safeguards

    What JIG Uses

    • Public market research and filings
    • Industry reports
    • Aggregated, anonymized user submissions
    • High-level patterns from reputable M&A benchmarks

    What JIG Doesn't Do

    • Store or redistribute third-party transactions
    • Train models on proprietary datasets
    • Expose your financials to other users

    Any external dataset — including subscription benchmarks — is only used to calibrate our internal rules and bands. We don't reproduce specific values or records.

    What JIG Is Not

    • Not a fairness opinion
    • Not a USPAP- or IRS-compliant appraisal
    • Not a substitute for a full sell-side process or investment bank
    JIG is a fast, structured reality check — a way to align expectations, prioritize diligence, and understand roughly where your business sits in today's market.