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Know Your Number. Buy or Sell with Confidence.
Valuing big small businesses ($1M-$20M) is difficult, nuanced, and opaque. It doesn't have to be. JIG gives buyers & sellers the tools to do it right.
Sample Manufacturing Co.
Valuation Results • Manufacturing
Estimated Enterprise Value
Based on Adjusted EBITDA of $707,000
Strategic Position Matrix
Quality Score
72
Growth Score
65
EBITDA Multiple
Key Strengths
Defensible value estimates in minutes
The $10 Trillion Pricing Problem
In the next 10 years, $10T of small businesses will change hands - and right now, 7 out of 10 small businesses that go to market fail to sell.
For Owners
No clear answer on what their business is worth
The data doesn't exist in one place. A bad number can cost years of work.
The only advice available is expensive or biased
Brokers take a cut. Banks want the loan. Owners just want a straight answer.
For Buyers
Can't get a market read
Deal data is scattered and unreliable. It's hard to tell if an asking price is fair or inflated.
The odds are stacked against them
Only 1 in 15 prospective buyers ever complete a transaction, wasting precious time and money.
87%
of owners surveyed can't get a defensible value estimate
68%
found it highly difficult to get trusted comparables
7 in 10
small businesses never find a buyer
"I'd pay to know the number just to know it, but I don't want to talk to a salesman to get it."
— Propane Service Owner, 30+ years
"Gave real negotiation levers & post-close improvement plan with a roadmap."
— Verified Post-MBA Searcher
How It Works
Get a defensible value estimate in minutes, not weeks.
Enter Your Numbers
Input revenue, expenses, and calculate your adjusted EBITDA with guided prompts.
Answer Key Questions
Complete a short assessment about your business quality, market position, and growth.
Get Your Value Estimate
Receive a defensible valuation range with plain-English reasoning you can use.
Why JIG
Guided Value Estimation
Software guides you through calculating adjusted EBITDA & profitability-based value estimates.
Value Driver Education
Explains & quantifies what moves the multiple up or down within its range.
Calibrated Benchmarks
Benchmarks built from industry research and practitioner expertise, calibrated for the $1M-$20M market, not large-cap databases.
Purpose-Built AI
AI model tuned for lower middle market context: owner-operated businesses, normalized EBITDA, and deal structures that don't look like enterprise M&A.
Better Data. Better Estimates.
JIG improves with every transaction. Share anonymized deal data after you close, and help build better benchmarks for everyone.
For Owners
Free access. Your data stays private. After you close, anonymized details help improve estimates for the next owner.
For Funds & Trade Groups
Bring your deal flow data, get better benchmarks for your members. Interested in a partnership? Let's talk.
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